Rochelle Dancel is a principal-level product and service designer, researcher and strategist with 15+ years of leadership and practice experience across Europe, the Middle East and North America helping organisations untangle complexity, build capabilities, identify new opportunities, and create value for their customers, users, communities and teams.
Born in London and working globally, she has rich experience in investigative, evaluative and generative research; systems thinking, integrated product and lifecycle service design; and inclusive design and technology practices.
Agencies & Consultancies
Blippar
DRUM (Omnicom Group)
The Future Customer (now ICF)
Futurice
Idean (now frog, part of Capgemini Invent)
Isobar (Dentsu Aegis)
MullenLowe Profero
Nortal AS
Planes Studio
Sapient
Tribal DDB
Transform UK
Selected Clients
British Gas
Diageo
The Economist
Emirates Airline
Etihad Airways
HP
Janssen
Kellogg’s
Knight Frank
London Luton Airport
Mayor of London
MTV Logo Network
National Rail
NEOM (Saudi Arabia)
The National Trust
New Look
PayPoint
Reuters
SABMiller
Three Mobile
TUI
Volkswagen
Guest Lecturer
General Assembly, London - UX & Service Design
KdG University of Applied Sciences and Arts, Antwerp
Community
Mentor - ADPList
Facilitator - UX For Change
Panellist - Women in Leadership: National Literacy Trust
Connect
Email: studio [at] rochelledancel [dot] com
Linkedin