Rochelle Dancel

Rochelle has over ten years of experience crossing over the fields of strategy, ux design and multi-channel storytelling. Her first significant project back in 2008 was the production of one of the first indie series to secure distribution on a major platform. B.J. Fletcher: Private Eye ran for three seasons on the Logo Network / MTV garnering over 12.5 million views. Her next web series, the award winning Producing Juliet, is available on Amazon Prime.

Since then, amongst many other things, she has designed augmented reality and digital experiences for airlines in the Middle East, mentored health care charities in social media in Brussels and the EU, and set up the service design capability at the world’s oldest energy company.

Her most recent project is The Backstory Life, a magazine that explores the backstories of those who educate and entertain onscreen.

Rochelle is a guest lecturer and speaker on cross cultural and intersectional service design, a leadership program mentor for the National Literacy Trust, and a design mentor on ADPList for rising designers.

Selected Agencies & Consultancies

Bats In Belfries, Blippar, Drum (Omnicom Group), Idean (part of Capgemini Invent), Isobar (Dentsu Aegis), MullenLowe Profero, Nortal, Publicis, SapientNitro, Transform (Engine Group), Tribal DDB, The Future Customer.

Selected Brands

British Gas, Diageo (Malts), Disney, The Economist, Emirates Airline, Jack Daniel’s, Janssen, Kellogg’s, Knight Frank, Kozel, Miller Genuine Draft, McDonald’s, MTV, National Rail, The National Trust, NEOM, NHS BSA, PayPoint Mobile & Online, SEAT, TUI, Volkswagen, Zapper.